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By utilizing effective marketing techniques and data-driven insights, businesses can enhance their reach, improve customer retention, and optimize their marketing services for long-term success.

Lucas Vaquer
Senior Storytelling Strategist - Brand Platform Builder
With a decade of experience driving global brand initiatives, I bring strategic creativity to marketing campaigns that resonate worldwide. In my 360° marketing campaigns, I combine powerful storytelling with editorial expertise to deliver lasting brand impact.
- PORTFOLIO -
STORYTELLING PROJECTS
PROFESSIONAL JOURNEY
I’ve spent the last decade shaping brands and creating campaigns that don’t just sell but connect. From New York to Geneva, I’ve learned that the best marketing sparks emotion, not just engagement. What worked? Telling stories that resonate, turning moments into experiences, and making brands feel human.
NOV 2020 - APR 2022
MANAGER, CAMPAIGN EXECUTION
L'OCCITANE, New York
MAY 2018 - AUG 2019
MANAGER, BRAND WRITING
L'OCCITANE, Geneva
MAY 2015 - APR 2017
COORDINATOR, BRAND CONTENT & PR
L'OCCITANE, London
FEB 2014 - AUGUST 2014
ASSISTANT INT'L DIGITAL PROJECT MANAGER
L'ORÉAL (VICHY), Paris
APR 2022 - PRESENT
SENIOR MANAGER, WHOLESALE MARKETING
L'OCCITANE, New York
AUG 2019 - NOV 2020
ASSOCIATE MANAGER, MARKETING & EVENTS
L'OCCITANE, New York
APR 2017 - MAY 2018
ASSOCIATE MANAGER, DIGITAL & BRAND CONTENT
L'OCCITANE, Geneva
DEC 2014 - JAN 2015
MANAGER, DIGITAL COMMUNICATIONS
LE BRISTOL, Paris
MAR 2012 - AUG 2012
ASSISTANT KEY ACCOUNT MANAGER
PUBLICIS RED, Paris
KEY SKILLS & EXPERTISE
CAREER JOURNEY
With over a decade of experience in the Marketing industry, I’ve honed my skills as a Creative Storyteller, crafting impactful, engaging campaigns that drive results. My journey began in 2012 at Publicis Red, a Parisian agency where I worked with PlayStation, immersing myself in the bold, innovative culture of video games. This foundation taught me the power of storytelling and gamification to captivate audiences—a philosophy I’ve carried throughout my career.
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In 2014, I transitioned to L’Oréal, where I brought a fresh perspective to the beauty industry. One standout achievement was the creation of a CRM-driven app for Vichy’s Dercos Neogenic users, designed to encourage adherence to a three-month treatment. By leveraging gamification and impactful storytelling, I transformed a challenging routine into an engaging experience, ensuring consistent product use and customer satisfaction.
The next nine years saw me navigating diverse roles and markets across Paris, London, Geneva, and New York at L’Occitane en Provence. From Marketing to Communications, Creative Development, and Wholesale, I drove 360° activations that seamlessly integrated the brand's DNA. Highlights include spearheading the global sustainability campaign “It’s Good to Fill Right” in 2019 and contributing to innovative Events like the Dessert Cart experience at the Amazon Content Creator Summit in 2024.
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Throughout my career, I’ve developed expertise in Brand Content, PR, Digital Marketing, Creative Strategy, and Event Execution, while building strong partnerships with retail giants like Sephora, Nordstrom, Amazon, ULTA, and QVC. At the core of my work is a commitment to blending creativity and strategy, delivering inspiring campaigns that resonate with audiences and elevate brand identity.
THIS WEBSITE
The "My Articles" section is home to thought-provoking articles in both French and English. From exploring global mobility’s enriching effects to how New York sparks daily creativity, it’s a space where I share perspectives on the world, blending cultural, professional, and personal reflections into engaging, meaningful narratives.
This website highlights some of my favorite storytelling projects—a creative portfolio reflecting my strategic marketing expertise. In the "Storytelling & Brand Content Projects" section, you’ll find campaigns and initiatives I’ve crafted to bring brands to life, blending creativity and impactful messaging to inspire and engage audiences.
Whether you’re a recruiter exploring my experience or a reader curious about insights into the beauty industry, this site invites you to connect. It’s a hub for storytelling, strategy, and creativity, designed to spark meaningful connections and showcase impactful, authentic brand-building initiatives.
One day, this might host my first novel—written in 2024 and awaiting a publisher!
CONTACT
For any inquiries, don’t hesitate to reach out!
Cell: +(1) 929 405 8814 | lucas.vaquer@hotmail.com
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