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In today's fast-paced business environment, companies must leverage media, social media, and digitales solutions to stay competitive. From corporation strategies to management structures, having a strong planning framework is essential for success.

Enterprises and startups alike rely on advanced automation, analytics, and monitoring tools to enhance sales performance and streamline operations. Whether you're working from virtual offices or engaging in consulting, having the right engine for growth is crucial.

To support organizations, partners develop corporate strategies that include incentives, optimized job processes, and efficient cyber security measures. With the rise of apps and digitale platforms, businesses can now easily log in, manage their admin tasks, and improve connection with clients.

Furthermore, modern enterprises benefit from education initiatives, tailored templates, and innovative best-practices. Whether hosting an exhibition, managing stores, or optimizing emails, companies can rely on advanced packages to enhance efficiency.

By integrating automation tools, businesses can enhance their consulting services, improve login systems, and streamline upload functions for seamless operations. The future belongs to those who embrace digital transformation and make the most of cutting-edge technologies. 

In today’s digital landscape, content marketing plays a crucial role in every successful marketing strategy. Businesses must implement the right tactics to enhance brand awareness and maximize ROI. Whether you’re a marketer running a marketing campaign or developing long-term marketing strategies, a strong marketing plan is essential to drive engagement and growth.

For brands looking to market effectively, leveraging influencer marketing and social media marketing can help them connect with their target audience. Collaborating with influencers ensures a more authentic approach to media marketing, while inbound techniques improve customer experience and conversions.

In the B2B space, a data-driven approach combined with market research enables businesses to reach their target market effectively. Platforms like HubSpot provide valuable tools to optimize the funnel, track marketing efforts, and enhance email marketing performance.

A well-structured marketing campaign should integrate branded content, online marketing, and promotional strategies to attract potential customers. Additionally, leveraging search engine optimization ensures greater visibility, driving long-term success in an ever-competitive digital world. 

Successful marketing campaigns require a well-planned content marketing strategy to attract new customers and drive lead generation. Whether you're a marketing agency working with small businesses or a large corporation, using the right marketing tools and marketing tactics can help you grow your business.

A strong branding approach, combined with marketing automation and personalization, ensures a seamless experience across marketing channels. From blog posts to video content, engaging materials boost your online presence and improve visibility on search engines and social media platforms.

For businesses focused on internet marketing, leveraging PPC and advertisements can be among the most effective ways to drive targeted traffic. Platforms like Google Analytics serve as a powerful marketing tool to track user behavior and optimize marketing activities.

A well-rounded strategy blends traditional marketing with integrated marketing across social networks to maximize engagement. Whether you offer a product or service, having a skilled marketing team ensures that your efforts align with your niche and industry trends.

By utilizing effective marketing techniques and data-driven insights, businesses can enhance their reach, improve customer retention, and optimize their marketing services for long-term success.

Lucas Vaquer

Senior Storytelling Strategist - Brand Platform Builder

With a decade of experience driving global brand initiatives, I bring strategic creativity to marketing campaigns that resonate worldwide. In my 360° marketing campaigns, I combine powerful storytelling with editorial expertise to deliver lasting brand impact.

PROFESSIONAL JOURNEY

I’ve spent the last decade shaping brands and creating campaigns that don’t just sell but connect. From New York to Geneva, I’ve learned that the best marketing sparks emotion, not just engagement. What worked? Telling stories that resonate, turning moments into experiences, and making brands feel human.

NOV 2020 - APR 2022

MANAGER, CAMPAIGN EXECUTION

L'OCCITANE, New York

MAY 2018 - AUG 2019

MANAGER, BRAND WRITING

L'OCCITANE, Geneva

MAY 2015 - APR 2017

COORDINATOR, BRAND CONTENT & PR

L'OCCITANE, London

FEB 2014 - AUGUST 2014

ASSISTANT INT'L DIGITAL PROJECT MANAGER 

L'ORÉAL (VICHY), Paris

APR 2022 - PRESENT

SENIOR MANAGER, WHOLESALE MARKETING

L'OCCITANE, New York

AUG 2019 - NOV 2020

ASSOCIATE MANAGER, MARKETING & EVENTS

L'OCCITANE, New York

APR 2017 - MAY 2018

ASSOCIATE MANAGER, DIGITAL & BRAND CONTENT

L'OCCITANE, Geneva

DEC 2014 - JAN 2015

MANAGER, DIGITAL COMMUNICATIONS

LE BRISTOL, Paris

MAR 2012 - AUG 2012

ASSISTANT KEY ACCOUNT MANAGER

PUBLICIS RED, Paris

KEY SKILLS & EXPERTISE

CAREER JOURNEY

With over a decade of experience in the Marketing industry, I’ve honed my skills as a Creative Storyteller, crafting impactful, engaging campaigns that drive results. My journey began in 2012 at Publicis Red, a Parisian agency where I worked with PlayStation, immersing myself in the bold, innovative culture of video games. This foundation taught me the power of storytelling and gamification to captivate audiences—a philosophy I’ve carried throughout my career.

Lucas Vaquer, Storyteller, Brand Content Strategy, Marketing Expert

In 2014, I transitioned to L’Oréal, where I brought a fresh perspective to the beauty industry. One standout achievement was the creation of a CRM-driven app for Vichy’s Dercos Neogenic users, designed to encourage adherence to a three-month treatment. By leveraging gamification and impactful storytelling, I transformed a challenging routine into an engaging experience, ensuring consistent product use and customer satisfaction.

The next nine years saw me navigating diverse roles and markets across Paris, London, Geneva, and New York at L’Occitane en Provence. From Marketing to Communications, Creative Development, and Wholesale, I drove 360° activations that seamlessly integrated the brand's DNA. Highlights include spearheading the global sustainability campaign “It’s Good to Fill Right” in 2019 and contributing to innovative Events like the Dessert Cart experience at the Amazon Content Creator Summit in 2024.

Lucas Vaquer, Storytelling, Brand Content Strategy, Marketing Expert

Throughout my career, I’ve developed expertise in Brand Content, PR, Digital Marketing, Creative Strategy, and Event Execution, while building strong partnerships with retail giants like Sephora, Nordstrom, Amazon, ULTA, and QVC. At the core of my work is a commitment to blending creativity and strategy, delivering inspiring campaigns that resonate with audiences and elevate brand identity.

Parcours Pro

THIS WEBSITE

The "My Articles" section is home to thought-provoking articles in both French and English. From exploring global mobility’s enriching effects to how New York sparks daily creativity, it’s a space where I share perspectives on the world, blending cultural, professional, and personal reflections into engaging, meaningful narratives.

This website highlights some of my favorite storytelling projects—a creative portfolio reflecting my strategic marketing expertise. In the "Storytelling & Brand Content Projects" section, you’ll find campaigns and initiatives I’ve crafted to bring brands to life, blending creativity and impactful messaging to inspire and engage audiences.

Whether you’re a recruiter exploring my experience or a reader curious about insights into the beauty industry, this site invites you to connect. It’s a hub for storytelling, strategy, and creativity, designed to spark meaningful connections and showcase impactful, authentic brand-building initiatives.

One day, this might host my first novel—written in 2024 and awaiting a publisher!

Me connaître
Contact

CONTACT

For any inquiries, don’t hesitate to reach out!

Cell: +(1) 929 405 8814 lucas.vaquer@hotmail.com

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2019 Website - created by myself :)
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